Max Factor Max Effect Nail polish comes in a small 6ml bottle and it retails for around $5.
It seems that this shade is quite popular, as I can think of several shades from the same family that were launched this summer.
The shade Ivory looks more golden-like. It is pale warm champagne with metallic shimmer. It reminds me of Illamasqua Swinger, Chanel Diwali or Revlon Gold Coin. Max Factor Ivory is the warmest of the bunch and not streaky at all.
The polish is not completely opaque, although it is possible to get away with only one coat. The consistency is slightly runny, but I can work with it.
I don’t comment on how long the nail polish wears since without the base and top coat on my nails every polish lasts for a day or two. Naturally, top and base coat can prolong the wear up to 5 days.
Max Factor Ivory swatch (2 coats) (please excuse the cuticles, Eveline 8 in 1 treatment dried them out, but it saved my nails) :